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Slideshare embed
You need the embed shortcode, something like:
`[slideshare id=5467116&doc=sampleslidesharepresentation-101017143337-phpapp02]`
Pardot form embed
this can be done in the editor of WordPress – theres a big P button which lets you embed any form you like
[pardot-form id=”6319″ title=”Persona – Standard Web Form”]