Position:

Marketing Executive

Location: Manchester/Remote

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Scope of Responsibilities

  1. Manage and maintain complex websites, identifying opportunities to improve user experience (UX) and drive engagement to increase website conversions and improve on-site experiences.

  2. Plan, build, manage, and report on advertising campaigns across Google platforms (Search, Display, YouTube, etc.) and social media (LinkedIn).

  3. Utilise tools such as ZoomInfo and CRMs in advertising work.

  4. Update, adapt, and repurpose content for different channels and audiences.

  5. Track and report on performance--demonstrating improvements in website traffic, campaign metrics, and on-site engagement.

  6. Conduct keyword research, audience targeting, and competitor analysis to improve conversions and reduce cost per conversion.

  7. Write compelling ad copy and collaborate with designers to create effective visuals.

  8. A/B test creatives, landing pages, and audience segments to maximise ROI and demonstrate positive changes through testing and analysis.

  9. Manage multimedia content such as video and podcasts to support content delivery.

  10. Collaborate with content, design, and sales teams to align marketing activities with business goals and support closer alignment with sales.
  11. Stay up to date with platform updates, industry trends, and best practices in digital advertising to improve strategy with new ideas.

Technical Profile

  • Demonstrable experience working with a range of digital tools (WordPress, Semrush, Google Ads, LinkedIn Ads, Hotjar, Salesforce (or alternatives))
  • Proven ability to grow website traffic and optimise UX and on-site engagement.
  • Strong analytical and research skills
  • Experience of managing company websites, running ad campaigns (retargeting as well), digital testing and content production/ad copy writing
  • Evidence in delivered campaigns and projects
  • Sector knowledge of the telecoms industry would be advantageous but not essential
  • Qualified - not essential

Traits and Behaviours

  • Focus on customers - committed to providing the best service to our customers in all that they do
  • Working Together - Working co-operatively with colleagues, customers, partners and suppliers. Gains support from others. Relationship driven and 'human.'
  • Can Do Attitude - Takes personal responsibility for getting things done
    • Highly goal orientated/achievement driven with the ability to deliver at pace
    • Good planning and organising skills with a high level of attention to detail
  • Growth - Proactively seeks ways to improve and grow the business
  • Managing and Leading - Provides direction, development and support to get the best out of others

Personal Attributes/Skills

  • Can quickly build strong relationships and influence a diverse range of people at all levels
  • Experienced in digital marketing
  • Proven experience managing campaigns across Google platforms
  • A good understanding of key marketing performance indicators
  • Proficiency with tools such as Salesforce/Pardot (or similar CRMs), Google Analytics, Google Tag Manager, and campaign tracking platforms
  • Strong analytical skills with the ability to create clear, meaningful reports for marketing and leadership audiences
  • A proactive mindset, passion for digital marketing, and commitment to continuous learning
  • Strong technical ability, including experience with Adobe tools.
  • Pragmatic problem solver; able to quickly resolve complex issues which balance commercial and individual needs
  • High levels of resilience, able to make decisions and work well under pressure
  • Strong technical ability, including experience with Adobe tools

This job description is intended as a general indication of the main responsibilities of the job and does not include detailed instructions on how tasks are undertaken.  You may be required to carry out additional tasks within your capability as necessitated by your changing role within the organisation and to meet the needs of the business.

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