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Local Authority Digital Transformation Index
FourNet’s LADiT index is a go-to-map for every local authority considering the next steps in their digital transformation journey.
Our detailed CX analysis reveals the make-up of local populations with trends and analysis which will be critical for every council to consider when deciding how to invest in the latest tech and how to design their digital services and CX journey.
What is the Local Authority Digital Transformation Index?
FourNet’s Local Authority Digital Transformation Index, or LADiT Index, has been designed to assist councils across England and Wales with their digital transformation journeys.
Understanding the needs of residents and optimising the customer journey when citizens need to access local services is crucial to councils.
Some local authorities, however, are further ahead than others in providing a fully digital customer experience (CX). But on what tech trends should your council base its investment decisions?
Interaction Channels & Propensity
Compare results by region
Landline Telephone
UK Population % in Channel
44%
% in Channel
Mobile Phone (Calls)
UK Population % in Channel
49%
% in Channel
UK Population % in Channel
77%
% in Channel
In-Person Visits
UK Population % in Channel
35%
% in Channel
Postal Mail
UK Population % in Channel
36%
% in Channel
UK Population % in Channel
72%
% in Channel
UK Population % in Channel
78%
% in Channel
Facebook Messenger
UK Population % in Channel
71%
% in Channel
SMS/Text Messaging
UK Population % in Channel
78%
% in Channel
IVR Systems
UK Population % in Channel
62%
% in Channel
Chatbots
UK Population % in Channel
72%
% in Channel
Online Forms/Websites
UK Population % in Channel
79%
% in Channel
UK Population % in Channel
63%
% in Channel
TikTok
UK Population % in Channel
54%
% in Channel
Snapchat
UK Population % in Channel
47%
% in Channel
UK Population % in Channel
55%
% in Channel
YouTube
UK Population % in Channel
66%
% in Channel
Voice Assistants
UK Population % in Channel
64%
% in Channel
Video Calls
UK Population % in Channel
60%
% in Channel
Text-based Social Media
UK Population % in Channel
43%
% in Channel
CX Optimisation
FourNet’s first ever LADiT Index provides key data to help every local authority in England and Wales maximise their digital transformation investments for the future.
Local authorities are the backbone of local governance, managing £121.7 billion in budgets. Councils in England and Wales support over 1.3 million employees and provide services to nearly 60 million people.
Our Index analyses UK census information across every local authority area. Using our in-house CX expertise, we’ve plotted the digital channels which residents are more likely to want to use in each council area - whether landline, mobile phone, chatbot, email or social media like Facebook or TikTok.
The LADiT Index ranks each channel with a score for every demographic, giving you the most up to date information and analysis to make your investment decisions.
Learn how we can drive performance for your organisation
Complete the form opposite and a member of the FourNet team will be in touch to see how we can help