Interaction Channels & Propensity

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Landline Telephone

UK Population % in Channel

44%

% in Channel

Mobile Phone (Calls)

UK Population % in Channel

49%

% in Channel

Email

UK Population % in Channel

77%

% in Channel

In-Person Visits

UK Population % in Channel

35%

% in Channel

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Postal Mail

UK Population % in Channel

36%

% in Channel

Facebook

UK Population % in Channel

72%

% in Channel

WhatsApp

UK Population % in Channel

78%

% in Channel

Facebook Messenger

UK Population % in Channel

71%

% in Channel

SMS/Text Messaging

UK Population % in Channel

78%

% in Channel

IVR Systems

UK Population % in Channel

62%

% in Channel

Chatbots

UK Population % in Channel

72%

% in Channel

Online Forms/Websites

UK Population % in Channel

79%

% in Channel

Instagram

UK Population % in Channel

63%

% in Channel

TikTok

UK Population % in Channel

54%

% in Channel

Snapchat

UK Population % in Channel

47%

% in Channel

LinkedIn

UK Population % in Channel

55%

% in Channel

YouTube

UK Population % in Channel

66%

% in Channel

Voice Assistants

UK Population % in Channel

64%

% in Channel

Video Calls

UK Population % in Channel

60%

% in Channel

Text-based Social Media

UK Population % in Channel

43%

% in Channel